Back to the Source: Timber Titan 9Wood Reveals the Secrets of Selling to Architects

This article is part of a series that tells the story of how Source — Architizer’s premier marketplace for building products — helps architects create brilliant buildings. Head this way for more information on the platform. First popularized by pioneering architects such as Alvar Aalto in the middle of the 20th century, the suspended wood ceiling is experiencing a resurgence in contemporary design. The 21st-century reimagining of timber is evident in projects like SHoP Architects and Lever Architecture’s timber towers in NYC and Portland as well as the 2015 A+Award-winning Harbin Opera House by MAD Architects, and suspended ceilings in particular are gaining renewed interest among firms. Whether this is due to the calming natural feeling that wood brings to a space, or its sustainability, the trend is good news for brands like 9Wood. Alvar Aalto’s Viipuri Library, Vyborg, Russia; © Flickr user ninara Based in Oregon since 2004, 9Wood’s entire focus is on division 9, suspended wood ceilings. As the only company in the US that exclusively manufactures wood ceilings, they are experts on the material, and much of their sales efforts revolve around sharing that expertise with architects and designers. 9Wood delivers a quality ...
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