The Art of Rendering: 5 Realistic Styles and the Future of Visualization

Architectural visualization: It's a harsh mistress. We are seduced by it, but sometimes it leads us astray. While modeling, rendering and post-production capabilities are always increasing, the realism that we see in renderings is not always proportionate to our ability to produce it. In other words, some renderings don't even look try to look real anymore; they are often dramatized until they look like science fiction or a romantic painting. There are examples of realistic visualization, however. One of the best is the recent Unreal Paris, a tour of a digitally modeled Parisian apartment. The video was produced with Epic Games' Unreal Engine 4, their latest game-producing software. The hyper-realistic video weaves through a very nice looking apartment. The towels in the bathroom are the only thing that really gives it away. IKEA uses 3d modeling to produce their catalogs, so that they don't have to style every single shot in real life. They can re-arrange and swap colors or patterns more easily, plus it saves them on cost. Their realistic images look just like the real thing when it arrives at your house, er, after you assemble it! Ironically, IKEA is proud of their print ...
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