Purple Reign: Why 2017 May See an Influx of Purple

The late great Prince might've been pleased by this development: Several authorities on the subject matter of color forecasting in design — particularly of American residential interiors — have declared their colors of the year for 2017. And most of them lean toward — you guessed it — purple. Here’s a recap of what some of the leading paint brands, and, of course, color expert Pantone, have chosen as the Color of the Year: Benjamin Moore’s Shadow (also shown at top) Back in October, we reported on Benjamin Moore’s selection of Shadow (2117-30), a deep amethyst purple with gray undertones. “We picked the one that we thought was very relevant, very energetic and really a part of the design all around us,” said vice president of color innovation and design Carl Minchew at the unveiling party in New York City. “A little darker, a little more emotion. More than a color, it’s a story about light as well as shadow.” Benjamin Moore’s Shadow What the public might not have heard during the Benjamin Moore hoopla was that, on the very same day as the paint giant’s announcement, competitors PPG Paints and Glidden ...
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